Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Case Study: How A Construction Brand Reached Engineers On LinkedIn sounds simple until you try to influence a technical audience…
In 2025, many niche communities are quieter than they look: logins happen, but replies don’t. This playbook for re-engaging dormant…
In 2025, viral misinformation can turn a routine product launch into a reputational emergency overnight. This case study on viral…
In 2025, deep-tech audiences want substance, not hype, and the right sponsorships can fund high-quality reporting without eroding trust. This…
In 2025, recruiting teams face a tough reality: skilled candidates expect transparency, speed, and culture proof. This case study shows…
In 2025, audiences reward brands that show real work, real people, and real constraints. A Playbook For Using BeReal For…
Case Study: How British Airways Used Small Wins For Loyalty Success is less about a single breakthrough and more about…
A Playbook For Sponsoring Niche Industry Newsletters For High-Intent Leads is one of the most efficient ways to reach decision-makers…
Case Study: A D2C Brand That Scaled Using Only Community Referrals shows how a modern consumer brand can grow without…
A Playbook For Reaching High-Value Decision Makers On Farcaster matters because Farcaster is becoming a daily touchpoint for founders, investors,…