Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Discover how Stanley’s journey from niche product to global phenomenon via influencers redefined modern branding. In a crowded hydrate-anywhere market,…
Discover how to leverage Pinterest’s Creator Hub for long-term, evergreen influencer campaigns. By tapping into this robust platform, brands can…
Case Study: How Duolingo Uses Unhinged Content on TikTok With Creator Partnerships is a stellar example of innovative brand storytelling.…
The Amazon Influencer Program 2025 offers brands unprecedented access to customers primed for purchase inside Amazon’s ecosystem. With on-site content…
The Samsung Galaxy Z Flip4 campaign with micro-influencers redefined mobile marketing in 2025, combining the power of authentic voices with…
Maximising reach with YouTube’s Affiliate Programme for influencers is a smart, data-driven approach to growing your brand and revenue streams.…
As businesses increasingly seek innovative and authentic ways to engage with their audiences, UGC-driven Earth Day campaigns have emerged as…
With the digital landscape constantly evolving, the Instagram Creator Marketplace stands out as a game-changing platform for scalable partnerships. By…
Pepsi’s TikTok #FizzChallenge was designed to shake up social media, but the campaign fizzled out instead. This article examines why…
YouTube Shorts is revolutionizing brand monetization through its compelling, bite-sized video content. Implementing a strategic YouTube Shorts affiliate strategy can…