Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A case study on a successful social media campaign that went viral organically offers invaluable insights into how brands can…
When a content marketing program fails to generate any leads, marketing leaders are left asking tough questions and analyzing every…
Event marketing campaigns remain a powerful strategy to elevate brand engagement, helping companies build lasting relationships with their audience. In…
Many businesses invest in customer loyalty programs, but not all succeed. A loyalty program that failed to retain customers can…
Cause marketing has emerged as a powerful strategy for brands to build deeper emotional connections with their audiences. By aligning…
A post-mortem on a brand partnership that ended in a public dispute reveals more than just a termination—it offers lessons…
In today’s digital landscape, influencer marketing for B2B brands is proving exceptionally effective, breaking conventional boundaries once reserved for consumer-focused…
Guerrilla marketing stunts are designed to grab attention, but they don’t always go as planned. This post-mortem unpacks what happens…
When a guerrilla marketing stunt backfires, the fallout can be immediate and lasting. This post-mortem examines how one bold campaign…
Brand repositioning is an essential strategy for legacy companies aiming to remain relevant and competitive in changing markets. In this…