Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
When a marketing campaign garners attention but fails to drive sales, businesses face the tough task of learning what went…
A thriving Twitch presence provides brands with unmatched exposure and engagement in 2025. This brand’s guide to Twitch gifting, emotes,…
In 2025, Notion continues redefining digital productivity, due in large part to its strategic partnerships with niche productivity influencers on…
Partnering with Discord server owners for brand campaigns unlocks a powerful pathway from vibrant community engagement to measurable commerce in…
Case Study: How a Local Retailer’s Hyper-Local Influencer Strategy Succeeded In today’s retail landscape, a robust digital presence is essential.…
Reddit marketing offers brands a unique opportunity to tap into authentic, engaged communities. By partnering with subreddit moderators and influential…
In 2025, digital engagement strategies are revolutionizing patient outreach. This case study explores how a major healthcare provider used influencers…
Telehealth services have transformed how patients access care, but many providers still seek effective ways to engage potential users. This…
Influencer marketing within closed communities like Geneva and Telegram offers brands an opportunity to reach highly engaged, niche audiences. As…
The resurgence of newsletters has transformed the digital publishing landscape, with brands and marketers discovering the value of partnering with…