Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
A fast-growing D2C brand that transitioned into retail has become a leading case study in modern commerce. Leveraging direct-to-consumer insights,…
Launching a groundbreaking product is an exciting journey, but it doesn’t guarantee success. Sometimes, even great ideas stumble due to…
The process of re-positioning a legacy brand to a younger audience is a complex yet rewarding strategy for businesses seeking…
Poor communication can unravel even the most promising agency partnership. When a project’s success depends on seamless collaboration, minor misunderstandings…
The primary keyword, pop-up shop, is a powerful tool for brands looking to blend unique retail experiences with modern marketing…
Launching a new product can be a defining moment for any brand, but when negative influencer feedback steals the show,…
In this case study, discover how a B2B company built a thriving community on Slack, fostering relationships, knowledge sharing, and…
Rebranding can reinvigorate a company’s image, but a failed campaign risks alienating its core audience and derailing business goals. This…
Do you want to boost the number and quality of attendees at your webinars? Using influencers to drive webinar registrations…
Influencer marketing for market validation is a powerful strategy modern startups use to gain traction and customer trust efficiently. In…