Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
X (Twitter) Communities have become powerful platforms for niche marketing, offering brands opportunities to engage focused audiences and drive meaningful…
The Sleep Study has quickly emerged as a leading direct-to-consumer mattress brand, championing innovation, quality, and convenience for today’s wellness-focused…
LinkedIn Live has become an essential platform for professionals looking to amplify their voice and reach new audiences. Delivering high-quality,…
Travel insurance brands targeting digital nomads must understand and address the unique needs of remote workers who constantly cross borders.…
Instagram Notes have quickly emerged as a game-changing micro-channel for brand updates, giving marketers a unique platform to connect with…
Subscription box brands have witnessed explosive growth by leveraging the power of unboxing videos. In 2025, capturing genuine customer reactions…
The YouTube Community Tab is an underrated engagement tool that many channel owners overlook in favor of video content. Yet,…
Launching a new crypto app in 2025 promises innovation and opportunity—but trust issues still haunt the landscape. Building and maintaining…
Lemon8 marketing is creating buzz as brands seek fresh ways to connect with Gen Z and Millennials. Is it worth…
Facebook Groups have emerged as a powerful, often underestimated influencer channel that brands and creators can no longer afford to…