Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
The freemium model for product-led growth has driven new standards in user acquisition and revenue acceleration. By examining successful brands…
A post-mortem analysis of a website redesign that failed to improve key metrics is essential for digital teams aiming for…
How a Product Seeding Strategy Drove High-Quality UGC Launching a successful product seeding campaign can transform your brand’s digital footprint,…
Marketing success hinges on connecting with the right people at the right time, but what happens when a campaign misses…
Launching a marketing campaign can propel a brand to new heights, but what happens when it falls flat? In this…
User-generated content has become a powerful force in digital marketing, engaging communities while building brand credibility. In this case study,…
Analyzing a post-mortem of a social media campaign that used deceptive practices can help brands avoid the pitfalls of unethical…
The digital age brings unprecedented reach—and risk. Post-mortems of social media campaigns often shed light on hidden pitfalls. This article…
Exploring effective marketing strategies, the concept of a co-marketing campaign has emerged as a proven method for driving lead generation…
When a business partnership fails due to unclear roles and responsibilities, the aftermath can be costly—both emotionally and financially. Understanding…