Author: Marcus Lane

Zillow’s NotebookLM experiment shows how brands can turn AI research tools into high-intent content channels — here’s what marketers need to steal from this playbook.

When a small creator cohort controls 60% of YouTube viewership, brands face real concentration risk. Here’s how to build discovery infrastructure that finds high-potential voices early.

Most Instagram budgets are captured by a tiny creator cohort. Here’s how to identify those high-performers, quantify your concentration risk, and build a more resilient roster.

Learn how to identify creators capturing disproportionate Instagram engagement and build partnership structures that sustain shoppable post performance at scale.

LinkedIn’s Amazon partnership transforms the platform into a precision B2B ad engine. Here’s what it means for creator campaign targeting, data strategy, and brand ROI.

Instagram now rewards shoppable Reels that drive completion, saves, and purchase intent. Here’s how brand teams should redesign creator briefs to win.

The LinkedIn-Amazon ad deal lets B2B brands layer professional identity data onto CTV, reshaping creator whitelisting and multi-platform campaign architecture.

The LinkedIn-Amazon ad deal brings professional identity data to CTV, reshaping B2B targeting, creator whitelisting, and multi-platform campaign architecture for brand marketers.

LinkedIn’s Amazon ad deal extends professional identity data to TV screens — here’s what it means for B2B targeting, creator whitelisting, and cross-platform campaign architecture.

How Ulta Beauty engineered its TikTok Shop storefront, creator commission tiers, and product catalog sync to generate incremental revenue beyond its owned e-commerce channel.