Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
Discover how to use Instagram Broadcast Channels for exclusive community building and upgrade your social media presence in 2025. With…
Understanding the point of diminishing returns in influencer spend is crucial for optimizing marketing strategies in 2025. As influencer budgets…
The TikTok Creative Challenge Playbook is your essential roadmap to winning big on one of the world’s most dynamic social…
A high-volume product seeding program can be a game-changer for brand visibility and engagement. This case study explores how a…
LinkedIn Live has emerged as a vital tool for B2B thought leadership campaigns, enabling brands to build real-time connections and…
Integrating an influencer marketing agency with your in-house team can transform your brand’s digital impact—when done right. This case study…
Integrating an influencer marketing agency with your in-house team can revolutionize brand growth and campaign results. This process, when managed…
Looking to supercharge your online presence? Maximizing reach with “YouTube Shorts Collabs” is a strategic way to grow your channel,…
A “Morality Clause” invocation can make or break major contracts across industries, from entertainment to tech. This case study explores…
In today’s evolving business landscape, a “morality clause” invocation can have vast legal and reputational impact. This case study examines…