Author: Marcus Lane
Marcus Lane
Marcus has spent twelve years working agency-side, running influencer campaigns for everything from DTC startups to Fortune 500 brands. He’s known for deep-dive analysis and hands-on experimentation with every major platform. Marcus is passionate about showing what works (and what flops) through real-world examples.
KakaoTalk marketing strategies for Korea are essential for brands aiming to succeed in one of the world’s most connected digital…
Fitness app: challenge-based marketing campaigns have rapidly emerged as a highly effective way to engage new and existing users. As…
LINE app strategies for Asian markets are crucial for brands and entrepreneurs aiming to reach diverse, mobile-first audiences. With 2025…
Real estate: virtual tours with lifestyle influencers are revolutionizing the home-buying experience in 2025. As today’s buyers rely on digital…
WeChat marketing for brands entering China is essential in today’s digital landscape. With over a billion active users, tapping into…
Dating app marketing has rapidly evolved, with “dating diaries and vlogs” emerging as powerful tools for brands aiming to engage…
Rumble and alternative video platforms for brands are reshaping the digital marketing landscape in 2025. With increased scrutiny on mainstream…
Pet insurance is often overlooked—until it’s suddenly needed most. As more pet owners recognize the value of safeguarding their furry…
Nextdoor advertising is rapidly evolving, with hyper-local influencer tactics offering businesses and agencies a unique way to reach engaged neighborhood…
As inflation persists in 2025, many households are feeling the pinch at the supermarket. Meal kit service providers aim to…