Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Voice search has rapidly transformed the way users access information, making it vital for marketers to adapt their content strategy…
Marketing professionals often rely on urgency and scarcity tactics to motivate customer action. While these strategies boost sales, the ethics…
The evolution of brand voice remains a vital priority for marketers navigating an ever-changing digital landscape. As brands adapt to…
The future of first-party data collection is brighter and more complex than ever as 2025 brings heightened privacy expectations and…
As more brands and creators collaborate online, data privacy best practices in influencer partnerships are vital. From compliance to reputational…
User-generated content (UGC) has become an essential asset for brands looking to boost conversions. In 2025, one brilliant campaign demonstrated…
B2B influencer marketing done right elevates brand credibility, builds trust, and directly impacts sales pipelines. Yet, success requires more than…
How an Automotive Brand Cracked TikTok Virality is a case study in smart digital marketing for 2025. As short-form video…
Creator-led brands are rewriting the rules of entrepreneurship, setting the pace for ecommerce growth. Lessons from the fastest-growing creator-led brands…
The fastest-growing creator-led brands are transforming the business landscape in 2025, turning personal influence into high-impact companies. Aspiring entrepreneurs and…