Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The concept of the “Third Place” has entered the digital age with online platforms like Discord and gaming lobbies, serving…
The anti-hustle movement is transforming how we view ambition and success, directly influencing the rise of mindful lifestyle content. As…
The impact of “cancel culture” on brand partnerships has rapidly evolved in the digital landscape of 2025. As social media…
The rise of “slow content” and long-form vlogs is transforming how creators and audiences connect online. Amid fast-paced scrolling and…
Understanding the “chronically online” audience is vital for brands, creators, and marketers seeking to connect in the digital world of…
The decline of the “perfectly curated” feed marks a transformative moment in digital culture. As users grow weary of flawless…
Tumblr is experiencing a remarkable revival, with brands now recognizing its power for niche fandom marketing. As social media algorithms…
The creator-led media company is redefining the digital content landscape in 2025. Fueled by the authenticity and agility of individual…
The rise of the dupe culture—where consumers seek out affordable alternatives to premium or designer brands—has shifted the marketplace and…
The shift from public feeds to private group chats is transforming the way we connect, share, and consume information online…