Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Retail media networks are reshaping how brands reach consumers, integrating seamlessly into the marketing mix for increased impact. As shopping…
The role of the Chief Experience Officer is transforming how brands connect with consumers and drive growth. As organizations prioritize…
The future of MarTech is rapidly evolving, with the rise of the composable stack reshaping how marketers select, connect, and…
The rise of headless e-commerce is revolutionizing the digital retail landscape, empowering brands to deliver agile, personalized shopping experiences. As…
The future of brand loyalty is evolving rapidly as personalization takes center stage in consumer expectations. Brands are leveraging advanced…
Brand loyalty is evolving rapidly in 2025, driven by changing consumer expectations and advanced personalization technology. As brands strive to…
The rise of the Chief Growth Officer (CGO) signals a pivotal shift in how organizations approach business expansion and innovation.…
The future of work for marketers promises constant change powered by advanced technology and shifting consumer expectations. To succeed, it’s…
The rise of the creator-led venture capital firm is transforming how startups access funding, catalyzing an evolution beyond traditional investment…
The future of content is rapidly evolving, defined by the rise of immersive and interactive experiences that captivate audiences and…