Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
TikTok’s embedded insurance for Shop merchants reshapes brand risk management, vendor liability, and platform dependency strategy in ways most marketing teams haven’t fully mapped yet.
Q2 brand-creator campaigns from Benihana, Weight Watchers, and Mango reveal the brief structures and talent logic that turn paid posts into organic amplification engines.
Platform consolidation, VC pullback, and subscription purges are reshaping which creator tiers deliver ROI. Here’s how to rebuild your brand roster for what’s next.
31% of AI-search users now turn to ChatGPT first. Here’s how brands should reweight creator content investment to win non-traditional discovery.
OpenAI’s dual-CMO structure reveals how AI companies split consumer and enterprise marketing — and why your brand’s creator and AI ad partnerships need the same structural rethink.
Platform consolidation, tool purges, and subscription fatigue are reshaping creator partnerships. Here’s how brand teams should reposition their influencer stacks before the shakeout accelerates.
Google Gemini 3.5 Flash’s AI Mode is rewriting search discovery. Here’s where brand content must live to capture consumer intent before the blue-link era ends.
The creator economy is forecast to hit $480B. Here’s how to restructure your influencer budgets, rate negotiations, and partnership models before competitors do.
VC funding of niche creator studios is a market signal brands can’t ignore. Here’s how to reposition your partnership portfolio around format-owned creator IP.
Brands lagging on AI maturity risk losing the influencer performance race. Here’s how to structure creator investments at every AI stage to close the gap.