Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of granfluencers—social media influencers over 60—has transformed marketing to baby boomers in 2025. Brands are shifting strategies to…
Nostalgia marketing with millennial creators has become a powerful strategy for brands seeking authentic connections and memorable campaigns. By collaborating…
De-influencing has emerged as a powerful movement in the digital landscape, encouraging consumers to think critically and resist impulsive trends.…
De-influencing has emerged as a game-changing trend, making waves across social platforms in 2025. While rooted in consumer skepticism, it…
The pivot to private communities and group chats is transforming the digital communication landscape in 2025. Users increasingly seek spaces…
Slow living content has surged in popularity, with many drawn to the enchanting aesthetics of cottagecore. This lifestyle trend champions…
The resurgence of long-form blogs in the creator economy is transforming the way audiences engage with online content. As short-form…
Marketing to Gen Alpha is redefining how brands approach the youngest generation, raising urgent questions about ethics and efficacy. As…
The growth of audio-first influencers on podcasts has reshaped digital content, placing intimate, authentic voices at the center of modern…
Creator-led brands have energized the digital economy in 2025, blending influencer authenticity with entrepreneurial drive. As established companies confront innovative…