Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Video podcast CPM benchmarks are shifting fast. Here’s how media buyers should evaluate fair market rates versus audio podcasts and YouTube pre-roll.
CMOs facing a generative AI skills gap can bridge internal deficits by restructuring creator programs to leverage external AI-native talent while systematically building in-house competency.
Linear TV viewership is collapsing while YouTube commands upfront momentum — here’s how brand media buyers should reallocate video budgets toward creator channels now.
eMarketer projects paid amplification spend will surpass flat sponsorship fees. Here’s how CMOs should restructure contracts, budgets, and internal ops before it happens.
Brands ignoring the $15 trillion 50-plus consumer segment are leaving money on the table. Here’s how to build discovery workflows and creator rosters that actually reach them.
Platform consolidation and AI automation are forcing brands to rethink AOR agreements, in-house buildout, and agency specialization before their current model becomes a liability.
McKinsey data shows fully-implemented AI firms are twice as likely to gain market share. Here’s how to sequence brand content and creator strategy against your AI maturity level.
BoF-Shopify data shows AI-referred shoppers convert 50% better and spend 14% more. Here’s what that means for your GEO investment priorities.
77% of US consumers now use ChatGPT as a search engine. Here’s how to structure creator content so your brand gets recommended before traditional browsing begins.
The creator economy’s $250B valuation is reshaping how brands build rosters, negotiate exclusivity, and price long-term partnerships. Here’s what that means for your budget strategy.