Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Understanding the “chronically online” audience is vital for brands, creators, and marketers seeking to connect in the digital world of…
The decline of the “perfectly curated” feed marks a transformative moment in digital culture. As users grow weary of flawless…
Tumblr is experiencing a remarkable revival, with brands now recognizing its power for niche fandom marketing. As social media algorithms…
The creator-led media company is redefining the digital content landscape in 2025. Fueled by the authenticity and agility of individual…
The rise of the dupe culture—where consumers seek out affordable alternatives to premium or designer brands—has shifted the marketplace and…
The shift from public feeds to private group chats is transforming the way we connect, share, and consume information online…
The rise of “gatekeeping” has transformed how viral products spread online, challenging brands and creators alike. As this powerful trend…
The rise of “silent reviews” and ASMR unboxing is transforming online shopping experiences in 2025. As social media algorithms favor…
The gentrification of thrift flipping content has sparked crucial debate in the online resale world. As more influencers and creators…
The fatigue of “haul” videos and over-consumption is intensifying as social media platforms overflow with endless shopping hauls and product…