Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
How an Automotive Brand Cracked TikTok Virality is a case study in smart digital marketing for 2025. As short-form video…
Creator-led brands are rewriting the rules of entrepreneurship, setting the pace for ecommerce growth. Lessons from the fastest-growing creator-led brands…
The fastest-growing creator-led brands are transforming the business landscape in 2025, turning personal influence into high-impact companies. Aspiring entrepreneurs and…
Learning how to leverage Pinterest for niche audiences can transform your digital marketing strategy. With over 500 million monthly active…
TikTok trends shaping the future of marketing are fundamentally changing how brands engage with consumers and earn loyalty in 2025.…
Choosing the right influencer CRM can make or break your influencer marketing strategy in 2025. With so many solutions on…
Building a crisis communication plan for influencer partnerships is critical to protect your brand’s image and maintain public trust. With…
Ai-generated content vs human creativity is emerging as one of the most dynamic debates in today’s digital landscape. Both have…
The future of customer service is rapidly evolving as automation and AI-driven solutions streamline interactions. Yet, the importance of human…
The rise of the Chief Marketing Technologist is reshaping organizational strategies, bridging the gap between marketing and technology to drive…