Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
Digital advertisers are facing rapid shifts in technology and consumer expectations, prompting a transformation in data practices. The future of…
The rise of the Chief Customer Officer has revolutionized how organizations approach customer experience, placing retention at the heart of…
The future of B2B sales is being shaped by the powerful integration of AI and human expertise. In 2025, this…
The rise of the Chief Design Officer has transformed how brands build, evolve, and communicate their identities in 2025. As…
The future of brand building is being shaped by a rising demand for authenticity and transparency as consumers demand more…
The role of the Chief Revenue Officer (CRO) has quickly become indispensable in modern organizations, fundamentally shaping successful go-to-market strategy.…
The future of B2B marketing hinges on using intent data and predictive analytics to drive smarter, more relevant engagement. As…
The rise of the creator management platform for brands and agencies is redefining how organizations harness influencer marketing and manage…
The rise of the creator management platform for brands and agencies is reshaping how companies collaborate with influencers and digital…
The future of retail media networks is shaping the advertising industry, driving innovation and sparking an essential quest for standardization.…