Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The rise of the composable enterprise is reshaping how organizations architect their marketing technology (MarTech) stacks. Businesses are turning to…
In 2025, social media marketing is rapidly transforming, making brands look beyond superficial metrics like likes and followers. The future…
The rise of the citizen developer is revolutionizing marketing technology stacks in 2025. By empowering non-technical users to build solutions,…
The future of SEO is rapidly evolving, with E-A-T, topic clusters, and semantic search at the forefront of search strategies…
The rise of the headless CMS has changed how brands manage and deliver content across digital touchpoints. As businesses prioritize…
The future of advertising is rapidly evolving, with contextual targeting and privacy-first solutions taking center stage in 2025. As consumers…
The no-code movement is transforming marketing by empowering professionals to build websites, automate workflows, and analyze data—all without technical backgrounds.…
The future of personalization lies in moving beyond demographics to behavioral targeting, enabling businesses to forge deeper, more meaningful connections…
The subscription economy in B2B has transformed business models, marketing tactics, and customer relationships. As organizations prioritize predictable revenue and…
The future of work for marketing professionals is evolving rapidly as technology, data, and consumer expectations reshape the industry. To…