Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
The intersection of influencer marketing and customer experience is rapidly shaping the way modern brands connect with audiences in 2025.…
The professionalization of influencer management agencies is transforming the influencer marketing landscape in 2025. With brands increasingly demanding transparency, results,…
The gig economy of influence is rapidly reshaping how content creators build careers online. While the flexibility is attractive, many…
The impact of deepfakes on influencer marketing trust has become a critical consideration for brands, influencers, and audiences alike. As…
The creator economy bubble has captured global attention, driven by digital transformation and an explosion of content platforms. As the…
The attention economy intensifies as brands and creators strive to capture influencer mindshare. Amid app algorithm changes, content overload, and…
The future of influencer marketing in Web3 ecosystems promises to change how brands, creators, and followers interact online. As blockchain…
AI-generated content is reshaping the influencer marketing landscape, sparking debates around influencer authenticity in 2025. As artificial intelligence tools become…
The democratization of influence is transforming the internet, turning everyone into a potential creator and reshaping how people share opinions…
Influencer rates and market pricing have transformed rapidly as the digital marketing landscape has matured. Brands and content creators alike…