Author: Samantha Greene
Samantha Greene
Samantha is a Chicago-based market researcher with a knack for spotting the next big shift in digital culture before it hits mainstream. She’s contributed to major marketing publications, swears by sticky notes and never writes with anything but blue ink. Believes pineapple does belong on pizza.
28 marketing leaders at Cannes 2026 agree: AI can draft and optimize, but judgment, taste, and hiring calls stay human.
Five companies absorb most AI venture capital. Here’s what that concentration means for martech vendor risk and procurement strategy.
Google’s AI Overviews cite the same trusted, well-structured pages that already rank—here’s why classic SEO signals still decide who wins.
Advertiser interviews expose why Meta’s AI ad tools stumble on brand voice, forcing marketers to rethink automation guardrails.
Usage is up 28%, trust is down. Here’s what the consumer AI trust gap means for CMO messaging, disclosure, and channel strategy.
Netflix’s Q2 programmatic ad inventory surge is reshaping streaming buys—here’s how media buyers should adjust bidding and mix.
Agencies are billing a 22% AI premium on top of retainers. Here’s what it actually covers, and how to negotiate it down.
Digital ad spend deceleration and AI efficiency gains send conflicting signals — here’s how to plan budgets without guessing wrong.
AI video ad inventory just hit 40%. Here’s how media buyers should reweight production budgets before competitors lock in the arbitrage.
Emarketer’s sub-20K creator data shows nano and micro influencers deliver stronger ROI, and your 2026 rate card should reflect it.