Browsing: AI

Zig.ai’s forward-deployed engineer model exposes a hard truth: enterprise marketing data needs embedded technical talent, not another dashboard.

6sense now pushes intent data into external LLMs, and B2B marketers need a routing and governance plan before scoring goes on autopilot.

As cookies crumble, AI marketing mix modeling is outpacing multi-touch attribution for brands that need budget clarity without identity data.

TikTok Shop’s AI discovery layer now dictates feed visibility—here’s how brands must restructure product data to compete.

A practical GA4 setup guide for isolating AI-assistant referral traffic so your next QBR reflects reality, not guesswork.

A practical GA4 setup guide for isolating AI-assistant referral traffic before your next QBR, so you stop misreporting ChatGPT and Perplexity visits as direct.

96% of marketers use AI, but only 44% trust their data — here’s the identity-resolution gap causing stalled performance.

B2B identity resolution fails without governance—here’s an operational framework to unify buyer signals before scaling AI attribution.

Wunderkind and Cordial’s identity-resolution integration turns anonymous web traffic into scored, personalized cross-channel messages in real time.

Identity resolution and CRM attribution are merging in 2026, forcing brands to unify anonymous and known data or lose the ROI argument.