Browsing: Industry Trends

The creator economy is racing toward $480 billion by 2027 — here’s the budget, staffing, and platform math brands need now.

TikTok Shop’s beauty surge is squeezing UK indie retailers, accelerating consolidation brands can’t afford to ignore.

Flat fees are losing ground to commission-based creator deals. Here’s why brands are rebuilding influencer budgets around trackable revenue.

Sub-20K creators now command nearly half of US influencer spend, forcing brands to rebuild rate cards and 2027 budgets from scratch.

Micro-creator spend is nearing half of US influencer budgets—here’s what CFOs should expect from rate cards and how to plan for it.

Nearly half of US influencer spend now flows to sub-20K creators. Here’s how to rebuild budget allocation around that shift.

AI discovery tools are unlocking sub-20K creators at scale, forcing brands to rethink budgets, vetting, and rate benchmarks.

Agency M&A has flipped: buyers now pay premiums for AI workflows and proprietary data, not client rosters or headcount.

A technology readiness checklist for small agencies walking into a CMO’s first AI-augmented pitch meeting, minus the buzzword theater.

New creator economy job titles reveal how agencies are restructuring around AI, data, and commerce, not just adding buzzwords.