Browsing: Industry Trends

Affiliate links now outearn flat sponsorships for creators, and finance teams love the trackable ROI. Here’s the data behind the shift.

High-volume creator programs break down without visibility. Here’s how AI platforms fix accountability at scale before budgets bleed.

2026 data shows AI-native small agencies win more pitches, and tooling choices — not headcount — explain the gap.

Six months of Netflix pause-ads data reveals what precision targeting actually delivers on streaming — and where it still falls short.

The Drum’s bottleneck data shows where ad-ops delays actually live — and it’s not where most brands are pointing automation budget.

Follower count is dying as a sourcing metric — here’s why brand-fit scoring is rewriting how discovery tools rank creators.

Skift’s travel affiliate data shows micro-creators drive more bookings than mega-influencers — here’s what it means outside travel.

Small agencies are using AI to cut pitch turnaround from weeks to hours, closing deals faster than bigger, slower-moving competitors.

TikTok Go’s commission model is squeezing flat-fee deals out of the mid-tier creator market—here’s what it means for brand budgets.

Small agencies are hiring for two new roles — here’s how to evaluate whether Content-AI Hybrids and Interactive-Finance Growth Leads are worth the headcount.