Browsing: Industry Trends
The product-as-influencer trend signals a transformative shift in digital marketing, where the item itself becomes the campaign’s marquee star. In…
Creator burnout is real, and in 2025, it’s more relevant than ever as influencer marketing continues to evolve. Brands that…
In today’s digital landscape, the role of influencers in combating disinformation has gained critical importance. With social media shaping public…
The subscription economy for creators is transforming how brands connect with audiences and monetize exclusive content. In 2025, creators hold…
The future of creator licensing is reshaping how brands collaborate with content creators while securing intellectual property (IP) for long-term…
The Creator-in-Residence program is transforming how brands collaborate with digital talent, embedding influencers into your brand’s DNA for authentic, long-term…
The rise of studygrammers and booktokers is transforming how students discover resources and sparking innovation throughout the publishing industry. These…
The Slow Content Movement is revolutionizing digital marketing by encouraging brands and creators to collaborate on long-term, meaningful projects. Unlike…
The rise of the silver influencer is transforming social media and digital marketing, as Baby Boomers and older adults become…
The future of shoppable TV is revolutionizing digital commerce by bridging the gap between streaming content and creator campaigns. As…