Browsing: Industry Trends

Emotional ROI measures how creator content makes audiences feel, giving brands a new lens for judging impact beyond clicks and CTR.

Deal season at IMCX and Platform Social rewards brands that negotiate terms, not just rates. Here’s the checklist that protects budget and brand safety.

Nano-influencer supply has outgrown brand demand in crowded niches, crushing rates but creating a narrow window for sharp buyers.

Creator marketplaces are going global fast, but geographic scaling multiplies compliance risk and complicates ROI math for brands.

North America’s MarTech market is compounding past 15 percent CAGR, and creator tech is absorbing the lion’s share of new budget.

CPG influencer spend benchmarks reveal which FMCG categories are maturing fast and which brands still treat creators as a media afterthought.

IMCX’s diligence room format turns creator deal-making into an auditable process, signaling influencer marketing has entered its institutional phase.

Technavio projects explosive creator economy growth through 2030, but the real story is where budgets shift and which risks brands must price in now.

The US creator economy’s climb toward $44 billion reshapes how brands should plan, justify, and defend 2027 marketing budgets.

Display ad budgets keep shrinking as CMOs redirect dollars to creators, not new spend, reshaping media mix and ROI accountability.