Browsing: Industry Trends

Half of product searches now end without a click—here’s how to redesign funnels, attribution, and content for a zero-click search reality.

Token-based reward systems are changing how brands pay and measure creators—here’s what marketers need to know before adopting them.

Cosmos-based creator token launches are accelerating fast, and marketing leaders need a compliance and ROI playbook before jumping in.

Brands are ditching stacks of point solutions for AI-native martech suites — here’s why consolidation is winning and what it means for budgets.

Klaviyo’s agency acquisition and CPO hire reveal where AI-native martech is headed, and what brands must do to keep pace by 2027.

Target’s 2000% AI-traffic spike reveals a hard truth: unstructured product data is invisible to AI shopping agents. Here’s the fix.

Decentralized social-fi platforms let fans pay creators directly, cutting brands out. Here’s how to manage the risk and find the opportunity.

Token-gated creator platforms are replacing points-based loyalty with staked ownership, forcing brands to rethink access, incentives, and risk.

Divine Ray’s live-product token economy forces brands to rethink partnership risk, from token liquidity to FTC disclosure exposure.

Web3 creator tokens are exposing real fan-to-creator financial flows, giving brands a new ROI layer beyond likes and impressions.