Browsing: Industry Trends

Engagement rate, not follower count, predicts conversion. Here’s the math brands use to pick micro creators over mega accounts.

B2B influencer marketing moves from experimental pilot budgets into core demand generation, forcing new ROI, risk, and ops standards.

AI models cite earned media over paid content 84 percent of the time, forcing brands to rethink PR, SEO, and influencer strategy.

Less than 10% of CMOs report measurable AI ROI. Here’s why execution, not adoption, is the real AI value gap in marketing.

Social commerce is racing toward a trillion dollars by 2028, and creator budgets are about to absorb the biggest line-item shift in a decade.

Live commerce now anchors over half of influencer campaigns, forcing brands to rethink platform bets, creator contracts, and attribution models.

The creator economy hits 44 billion dollars. Here’s what brands need to know about 2026 budgets, risk, and where the money actually goes.

Conference agendas now favor attribution and AI tracks over reach, forcing marketers to prove ROI before booking another badge.

Agentic marketing services are forecast to grow 19.6% annually. Here’s what brands need to know before handing workflows to autonomous AI agents.

ALZA’s microdrama festival debut signals vertical fiction is maturing into a branded content channel brands can no longer ignore.