Browsing: Industry Trends

View-through rate is replacing click-through rate as influencer marketing’s core KPI, forcing brands to rethink attribution and creator pay.

QYOU Media’s 27% revenue jump reveals where creator economy money is really flowing: infrastructure, licensing, and distribution rails.

Ascendant Network’s first upfront exposed commerce media’s measurement gap, forcing brands to demand standardized attribution before renewing budgets.

ACAM’s first Global AI Marketing Benchmark exposes a governance gap: most brands score high on adoption, low on compliance readiness.

Team sponsorships are shifting from logo placement to documentary storytelling, and brands that don’t adapt their measurement models will overpay for the wrong outcomes.

Marketing Week’s nano-influencer conversion data reveals the benchmark brands need to justify budget shifts away from macro reach.

Data shows raw, “snacky and messier” content now outperforms polished ads, forcing brands to rethink creative and budget strategy.

A brand-side guide to mapping search, social, marketplaces, streaming, and AI engines into one coherent, measurable distribution strategy.

Machine-readability compliance is quietly draining marketing-ops teams. Here’s the hidden burnout cost and how to fix the workflow.

Long-term value metrics are replacing reach in influencer contracts, tying creator pay to retention, LTV, and repeat purchase behavior.