Browsing: Industry Trends

Zero click search is starving traffic-based funnels. Here’s what brands should measure instead to prove influencer ROI.

Discovery fragmentation is splitting creator distribution across feeds, marketplaces, and AI agents, forcing brands to rethink budget and measurement.

IBC 2026’s AI use case map shows marketers where automation actually pays off in content, discovery, and rights compliance.

India’s $36.7B entertainment market is forcing brands to rethink influencer budgets, deal structures, and platform bets before rivals lock in the best creators.

NewEngen’s acquisition spree signals a wave of agency roll ups. Here’s what brands need to ask before signing another retainer.

AI now claims 15% of marketing budgets. Here’s exactly which line items are getting cut to fund it, and how to protect ROI.

NBCUniversal’s U Next signals a shift: streaming platforms now compete as creator distribution networks, not just video libraries.

New data shows enterprise marketers spend 16.6 hours weekly managing AI brand presence, a hidden tax on marketing ops budgets.

Agency consolidation is merging UGC, affiliate, and whitelisting into one discipline, forcing brands to rethink teams, tools, and vendor contracts.

IBC’s AI Squared Insights launch signals a shift from vanity metrics to real-time risk and ROI scoring for influencer programs.