Browsing: Industry Trends

OpenAI’s ad pilot inside ChatGPT opens a new paid distribution channel, and brand marketers need a playbook before competitors claim it.

A 68% zero-click search rate is rewriting brand discovery. Here’s how marketers should rebuild strategy around visibility, not clicks.

NewEngen’s Grapevine acquisition signals faster agency consolidation. Here’s what brand buyers must renegotiate now.

Zero click search and AI crawlers now decide brand visibility. Here’s why machine-readable content is the new SEO baseline.

AI marketing spend now hits 15.3% of budgets, and the reallocation pattern reveals which brands are maturing fastest.

The U.S. Chamber’s amicus filing for Meta reshapes the FTC antitrust case, with real stakes for advertiser costs and platform choice.

Generative AI in marketing will grow 31.8% annually through 2027. Here’s how to rebuild budgets, roles, and vendor contracts now.

Independent AI benchmarking services like AI² Insights are becoming the new trust layer brands need to vet creator and AI-generated content risk.

Zero-click search now hits 68%, forcing brands to treat AI answer visibility as the new top-of-funnel acquisition channel.

AI answer engines are quietly becoming paid media. Here’s why brands need a distribution budget for ChatGPT, Perplexity, and Gemini now.