Browsing: Industry Trends

TikTok’s algorithm now rewards long-tail reach over follower count, giving micro-creators new leverage in rate negotiations. Here’s how to adjust rosters.

A beer brand’s anti-AI ad campaign exposes a sharp consumer backlash against AI-generated ads, forcing brands to rethink creative strategy.

Kantar’s 61% spend surge vs 27% brand-linked content gap exposes a creative governance crisis. Here’s how to fix it.

Agentic ad buying cuts costs and time, but brands are trading optimization control for speed. Here’s the real math.

Platforms are now fighting a two-front war: filtering AI slop while catching creators who mask AI content to dodge detection.

Amazon, Walmart, and Target are rolling out agentic AI bidding this quarter, forcing brands to rethink retail media strategy and control.

Fresh data shows AI ad fatigue isn’t a blip — it’s forcing brands to rethink synthetic creative before trust damage becomes permanent.

Why brands are ditching agency retainers for in-house AI teams, and what the LSE-Into-it model reveals about the new economics.

Search is splitting across ChatGPT, Perplexity, and Gemini — here’s what the fragmentation of search means for funnel strategy and budgets.

EU Digital Services Act enforcement is quietly rewriting global platform design, and brands running influencer programs need to catch up now.