Browsing: Industry Trends

UGC production capacity is now the top valuation driver in creator agency M&A, reshaping how brands pick partners and manage risk.

CMOs are pulling marketing budgets from proven channels into unproven AI bets. Here’s where the money is going and what it risks.

Gen Z now trusts nano-creators more than celebrities, forcing brands to rethink budgets, vetting, and program structure for 2026.

Retail media’s first upfront signals a budget reallocation away from influencer programs, and brand teams need to react now.

Brands face 200+ AI use cases and no clear ROI signal. Here’s a practical framework to separate real value from vendor hype.

OpenAI’s European AI ad pilots are quietly rewriting creator distribution, budget allocation, and platform risk for brand marketers.

Nano-influencer engagement premiums are pulling brand budgets away from mega deals toward smaller creators with sharper ROI.

Agency roll-ups are reshaping creator economy pricing and access. Here’s what brand leverage really looks like now.

Polished influencer campaigns are losing engagement to rough, fast micro-content. Here’s what that shift means for brand ROI and creator budgets.

Commerce media networks are pulling ad dollars from search and social, but brands still can’t measure ROI the same way across platforms.