Browsing: Industry Trends

The Global Consumer Trust Index reveals which markets reject AI-generated marketing outright, and why that should reshape your multinational campaign strategy.

Ad-free tiers are quietly shrinking addressable audiences. Here’s how brands should rebuild reach planning and paid social budgets to compensate.

New data shows over-targeted ads breed distrust, not conversions. Here’s why personalization fatigue is hitting brands and how to fix it.

A new round of MarTech M&A is consolidating vendors fast — here’s how brands should audit contracts, data, and risk before the ink dries.

CTV ad inventory is growing faster than social video, forcing brands to rethink budget splits, measurement, and creative strategy now.

Consumer skepticism toward AI-generated ads is hardening into a durable market force. Here’s what brands must change now.

Kantar’s latest data shows brands are shifting budgets from content volume to narrative platforms. Here’s what it means for creator strategy.

Reddit cut spam 20% with AI moderation. Here’s what marketers should demand from every platform’s anti-spam and brand safety systems.

Gen Z’s AI-first search habits are breaking last-click attribution—here’s how brands should rebuild funnel measurement for a zero-click world.

Benchmarking manual vs AI-first creator program management on speed, cost, and error rate — with a rollout framework for brands.