Browsing: Industry Trends

TikTok’s new Category Operations Manager hire for Shop signals where social commerce investment, creator payouts, and brand budgets are headed next.

Fluencify’s 3.7 million euro raise signals Europe’s creator marketing platforms are consolidating fast, and brands need a vendor strategy now.

Creator ad spend is nearing $44 billion, and RAD Amplify’s new sales director hire hints at what comes next for brand-side buyers.

Generative AI marketing spend is growing 31.8% annually. Here’s where brands should actually allocate budget next year.

Just 33% of marketers say influencer ROI is easy to measure. Here’s why the gap persists and what brands can do to close it.

Brands are moving budget from macro to nano influencers in 2026, chasing trust, engagement, and lower risk over reach.

AI now eats 15.3% of marketing budgets, and the money isn’t new. Here’s exactly which channels are footing the bill.

Enterprise marketing teams now spend 16.6 hours weekly on AI visibility work. Here’s how the best-run teams are staffing and scaling it.

Gartner finds 70% of marketing orgs aren’t ready to scale AI. Here’s why the readiness gap exists and what closes it.

Commerce media networks want creator budgets, but weak cross-channel measurement leaves brands guessing at true incremental ROI.