Browsing: Industry Trends
Commerce-centric ad inventory is reshaping budget flows away from walled-garden DSPs. Here’s where the money is actually landing.
YouTube’s alcohol ad policy shift lets brands personalize targeting on creator content, raising ROI and compliance stakes alike.
AI answer citations are becoming a boardroom KPI. Here’s why brand mentions in AI responses now count as earned media, and how to track them.
Retail media spend keeps climbing, but measurement gaps expose brands to wasted budget and compliance risk in commerce media.
Search, social, and DSPs are plateauing. Here’s where performance marketing budgets are actually headed next, and how to prepare.
Vogue Business says AI Visibility is fashion’s new engagement metric. Here’s what it means for influencer budgets, ROI, and risk.
Ascendent Network’s retail-commerce upfront reshapes how brands buy creators, forcing budget owners to rethink guarantees, measurement, and risk.
A 3.5x ROI signal is pulling creator spend out of test budgets and into core media plans, forcing CMOs to rebuild measurement and governance.
The martech stack collapse is forcing brands to rethink bloated creator program budgets, vendor sprawl, and where real ROI actually lives.
US brands chasing live commerce must fix logistics, compliance, and platform gaps before Asian-style livestream shopping can work here.