Browsing: Industry Trends

Rising voice-activated content discovery is a budget signal, not a novelty metric — here’s how brands should act on it now.

eMarketer’s slashed growth forecast signals a harder 2026 for brands. Here’s how to reprioritize channel spend before budgets lock.

Short-form video now dominates daily viewing, so 2027 upfronts should treat creator inventory as core reach, not a discount add-on.

Consumer trust in AI-generated ads is falling fast — here’s what the sentiment data means for creative governance and brand risk.

A vetting framework for brands to stress-test creator AI tool stacks before committing budget to high-volume, multi-format campaigns.

A region-specific compliance playbook for AI marketing tools, built for brands navigating diverging ad rules across the EU, US, and Asia.

AI marketing law now diverges sharply across US, EU, and APAC, forcing multinational brands to build region-specific compliance stacks.

Job posting data exposes a marketing analytics talent shortage rooted in AI fluency, not headcount, and what brands should do about it.

Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creator strategy a decade out.

Early survey data shows Gen Alpha distrusts ads by age 10, forcing brands to rethink creative, disclosure, and creator strategy now.