Browsing: Industry Trends

New data shows micro expert creators cut creator acquisition cost by 65 percent, and brands are rewriting sourcing strategy because of it.

Native checkout inside apps quadruples impulse conversion by removing friction, but brands need clean attribution and compliance controls to capture it.

Flat fee sponsorships are losing ground as brands shift to revenue share creator contracts that tie pay to performance.

58% of marketers now rank creators as brand builders, not reach vehicles. Here’s what that shift means for budgets, KPIs, and vetting.

Reach is a vanity metric. Here’s why community first thinking is replacing it as the core KPI for influencer program ROI.

IBC2026 and the IAB Creator Marketing Growth Summit exposed five regulation and measurement gaps every brand needs to close now.

IDC’s new CMO hire signals how analyst firms and agencies alike are restructuring marketing leadership around AI accountability.

New Marketing Week data shows 58% of marketers rate creators an effective brand building channel, forcing a rethink of budget and proof.

CreatorFi’s $45M raise treats creator income like a securitizable asset, forcing brands to rethink contracts, payouts, and risk.

Amazon India’s Creator Connections platform links 165,000 creators to 50,000 advertisers. Here’s how brands should evaluate and enter it.