Browsing: Industry Trends

Anti-consumption sentiment is reshaping CPG and fashion marketing—here’s how brands should adapt spend, messaging, and product strategy.

Edelman data shows institutions bleeding trust while individual creators hold steady, forcing brands to rethink spokesperson strategy and risk.

Direct mail response rates now beat email, and zines are winning Gen Z attention. Here’s how brands should budget for physical marketing.

Streaming-plus-commerce bundles are triggering the same fatigue that hit streaming alone. Here’s what brands need to change in 2026.

Brand budgets are shifting fast toward APAC and LATAM creator markets, and marketers who wait on this reallocation risk losing ground.

Forrester finds AI now touches 94% of B2B purchase journeys — here’s what that means for content strategy, formats, and budget.

Cloudflare data shows bots outpace human traffic, forcing brands to rethink content architecture, analytics, and AI visibility strategy.

Reddit’s AI anti-spam rollout cut fake engagement 20%, forcing brands to rethink seeding strategy, community targeting, and creator vetting.

CTV inventory is growing faster than social video, and brands still budgeting like it’s 2023 are leaving reach on the table.

Vanity metrics are dying. Here’s how brands are rebuilding measurement architecture around decision intelligence, attribution, and ROI.