Browsing: Industry Trends

AI shopping agents are rewriting attribution models, and brands that can’t prove creator influence inside agentic checkout flows risk losing budget and credit.

Weekly AI habits among B2B marketers are quietly forcing agencies to rebuild staffing models around oversight, not output.

Revenue per follower is replacing engagement rate as the metric that tells brands which creators actually drive sales.

Vanity sponsorships are dying. Here’s the 2026 market map for performance creator commerce, from KPIs to compliance to platform picks.

Creator licensing deals let brands buy usage rights instead of reach, turning influencer content into a scalable, risk-managed media channel.

68% of searches now end without a click. Here’s what zero click search behavior means for brand visibility, creator content, and measurement.

Brands are ditching reach and impressions for margin based KPIs that tie creator spend directly to profit, not just attention.

Ad budgets are migrating from traditional media buys to creator channels. Here’s the data, the risk, and the split that works.

Creator commerce funding rounds are consolidating tools into platforms, forcing brands to rethink vendor bets before 2027 budgets lock.

B2B buyers now start research inside AI chat tools, not Google. Here’s what that shift means for brand visibility, risk, and budget.