Browsing: Industry Trends

Dark posting turns organic creator content into targeted paid ads. Here’s how brands are operationalizing it for ROI and compliance.

Retro-monetization economics turns dormant creator video libraries into fresh revenue, but only brands with clean rights and licensing infrastructure cash in.

When creator platform vendors face layoffs or funding gaps, brands inherit the risk. Here’s how procurement teams are vetting financial health.

Netflix, Prime Video, and Disney+ are courting creators directly, and CTV ad budgets are set to reshape influencer deals well before 2027.

Analysts are cutting creator economy growth forecasts as a $100 billion ceiling exposes cracks in ad spend and platform monetization.

IAB’s Creator Growth Summit measurement framework ties brand lift metrics to sales attribution, giving brands one scorecard for creator ROI.

Social commerce GMV doubled year over year, and brands still budgeting like it’s a side channel are already behind on 2027 planning.

GEO now reports to the CFO. Here’s why boards track AI search visibility like revenue, and what marketing leaders must measure.

AI martech spend is racing toward $74.3 billion by 2031. Here’s how brands should budget, staff, and structure contracts now.

Vertical micro drama apps are pulling attention and ad dollars fast, forcing brands to rethink format strategy before rivals lock in the audience.