Browsing: Industry Trends

Bot follower vetting now cuts fraud risk for most marketers, here’s what changed in 2026 and how to build it into your workflow.

Reach metrics collapsed at the D2C Summit as brands demanded revenue attribution, forcing a hard reset on creator ROI measurement.

Asian live commerce infrastructure is forcing Western brands to rethink budgets, logistics, and platform bets for real-time selling.

Micro-influencer saturation is real in beauty, fitness, and finance. Here’s where CPMs are spiking and where nano-creators still deliver ROI.

New data shows B2B buyers now research vendors through creator content, forcing marketing and sales teams to rethink trust signals.

New relatability data explains why synthetic avatars keep losing to human creators on trust, conversion, and brand safety.

Web3 marketing agencies are quietly building token-gated creator networks. Here’s what brands risk by ignoring or over-indexing on them.

D2C Summit data shows trust scores now outperform reach in purchase intent, forcing brands to rethink creator selection and ROI models.

Virtual influencer adoption stalls not on tech but on math: production costs still outweigh returns for most brands.

What Taobao Live and Douyin taught Western brands about livestream commerce, and why most of that infrastructure won’t survive the trip.