Browsing: Industry Trends

Vertical micro drama apps are pulling attention and ad dollars fast, forcing brands to rethink format strategy before rivals lock in the audience.

Metaverse storefronts are quietly becoming a fourth creator commerce channel, and brands ignoring them risk ceding an emerging revenue lane.

New data shows trust predicts purchase intent better than reach, forcing brands to rethink influencer measurement and KPI design.

API driven publishing layers unify creator content and checkout into one path, cutting attribution loss and boosting conversion for brands.

Live stream hours jumped 60% as brands shift budget from static posts to real-time selling. Here’s what the data means for your program.

The e4m D2C Summit made it official: reach metrics are dead weight, and revenue attribution now decides who gets budget.

Instagram, TikTok, YouTube and LinkedIn all reshuffled ranking signals, here’s how to audit your publishing calendar before it costs you reach.

ChatGPT Ads are live. Here’s exactly what brand marketers should track first to avoid wasted spend and attribution blind spots.

Gen Z shopping behavior now rewards purchase intent signals over follower count, forcing brands to rethink creator vetting and ROI models.

New data shows consumer trust in AI generated content has hit a tipping point, forcing brands to rethink disclosure and creator strategy.