Browsing: Industry Trends

B2B marketers are pulling budget from traditional channels into creator partnerships. Here’s the data and operational logic behind the shift.

Board level AI content risk is forcing brands to rebuild marketing org charts around governance, not just creative output.

Fragmented IT infrastructure quietly drains creator program ROI through duplicate tools, broken attribution, and manual reconciliation.

In-store AI is becoming the next creator commerce battleground, and brands without a physical retail strategy are already behind.

US brands are adapting Asia’s livestream shopping playbook, but TikTok Shop and Amazon Live demand a different operational model entirely.

WPP Media tested 600 creators and found a 3.5x ROI signal, but the methodology reveals more about measurement than magic.

Senior creator partnership hiring is reshaping agency org charts as brands demand accountability, compliance rigor, and measurable ROI from influencer programs.

Digiday’s fundamentals warning signals a creator economy correction. Here’s how brands should reposition budgets and vetting now.

CantyDigital’s local GEO playbook shows regional brands how SMB agencies are winning visibility in AI-generated search answers.

A 31.8% CAGR in generative AI marketing spend is about to reshape creator program budgets. Here’s where the money moves next.