Browsing: Industry Trends

Livestream commerce is posting 30% conversion rates while paid social languishes at 2%. Here’s the brand budget case.

As the AI-MarTech market races toward $74B, vendor consolidation is quietly rewriting the rules of renewal negotiations.

TikTok’s retention-weighted algorithm punishes low-completion content, forcing brands to rethink creator briefs, KPIs, and pacing.

Identity resolution has replaced the cookie as marketing’s backbone. Here’s why brands treat it as core infrastructure, not a martech add-on.

KPMG data shows nearly half of enterprises are pausing agentic AI rollouts. Here’s what marketing leaders should learn from the freeze.

Whatnot and Amazon Live now hire influencer managers on CAC and LTV, a shift that’s rewriting job descriptions industry-wide.

Autonomous shopping agents are starting to bid on retail media inventory, and most brand teams have no framework ready for it.

Chief Creator Officer hires reveal how brands are rebuilding org charts around creator relationships as core infrastructure, not marketing tactics.

UGC authenticity signals now shape discovery algorithms directly, forcing brands to rethink production, sourcing, and creator vetting.

Creator equity deals and ownership stakes reveal a maturing global creator economy—here’s what it means for brand risk and budgets.