Browsing: Strategy & Planning
A successful co-branded product launch with a creator partner can unlock huge value for brands in 2025. Blending a creator’s…
Competitive benchmarking your influencer marketing program helps you measure your efforts against the industry’s top performers. In 2025, data-driven decisions…
Building a robust business case to expand your influencer marketing team can unlock tremendous growth potential for your brand. With…
If you’re focused on digital growth, understanding audience saturation is essential to avoid diminishing returns from your marketing efforts. Creators…
The first 90 days as a new influencer marketing manager can set the stage for your long-term success and your…
Creating a scoring model for prioritizing inbound creator requests can streamline your workflow, ensuring you collaborate with the most relevant…
The “Head of Influencer Marketing’s” guide to presenting at a board meeting equips you with actionable strategies for effective communication…
Influencer marketing has evolved from a novel tactic to a cornerstone of digital strategy, making concerns about the oversaturation of…
Are you looking to supercharge your influencer marketing efforts this year? Knowing how to empower your influencers to become true…
The “dark side” of follower count is an overlooked problem in the social media era. While boasting a large audience…