Browsing: Strategy & Planning
Understanding how to quantify “Earned Media Value” (EMV) is crucial for marketers looking to measure the ROI of influencer campaigns…
Celebrating your creators’ milestones and successes is crucial for nurturing lasting brand partnerships and driving fresh content ideas. Recognizing creators…
Setting Objectives and Key Results (OKRs) for an influencer marketing team is crucial for measuring success and aligning efforts in…
Knowing how to negotiate payment terms with creators is crucial for building trust and ensuring smooth collaborations, especially in today’s…
Building a brand ambassador program that fosters long-term loyalty is essential for companies looking to create authentic advocates and strengthen…
Launching a “one-off” campaign with influencers or creators can drive quick wins, but transforming this into a long-term, fruitful ambassadorship…
Non-profits can use influencers to drive donations and volunteer sign-ups effectively in 2025’s dynamic digital landscape. Collaborating with trusted voices…
The importance of building a business case for hiring a dedicated Creator Relationship Manager is rising as brand-influencer partnerships drive…
The Creator-in-Residence model is transforming influencer marketing by embedding creators directly into brands. As traditional partnerships evolve, this innovative approach…
The art of the rejection is a vital skill for brands and agencies working with content creators, influencers, and artists…