Browsing: Strategy & Planning
Developing a crisis communication plan for partners is essential for every modern organization. With evolving risks and digital interconnectedness, a…
Managing a hybrid team of in-house and agency talent is a crucial capability in 2025’s fast-paced business world. Leaders who…
Calculating customer lifetime value (CLV) from creators is now essential as the digital economy matures in 2025. Understanding creator-driven revenue…
Influencer marketing for higher education recruitment is transforming traditional student outreach. By leveraging trusted voices on social platforms, institutions engage…
Internal communication is critical for selling influencer marketing to the C-suite. While influencer strategies deliver real business value, gaining executive…
Internal communication is crucial when presenting influencer marketing to the C-suite. As organizations push for authentic connections and measurable ROI,…
The economics of long-term contracts vs. one-offs can define a business’s profitability, stability, and growth trajectory in 2025. In a…
Creating a tiered reward system for ambassadors can supercharge your brand’s advocacy, turning your most enthusiastic supporters into loyal partners.…
Optimizing landing pages for influencer traffic is critical to converting social followers into loyal customers and long-term brand advocates. With…
Measuring brand lift studies for upper funnel campaigns is crucial to understanding the true impact of top-of-funnel marketing strategies. As…