Browsing: Strategy & Planning
Understanding how to calculate the carbon footprint of your influencer seeding program is key to running sustainable, eco-conscious campaigns in…
Want to build a sentiment score for your brand’s influencer program? Knowing how audiences truly feel—beyond likes and shares—is essential…
As “brand as creator” strategies surge in 2025, companies are finding innovative ways to outmaneuver individual influencers. By leveraging in-house…
Understanding how to measure the audience health of a creator is crucial for sustainable content growth. Many focus on follower…
Creating an influencer-designed, co-branded product line can deliver powerful market results, but only if the royalties structure motivates both partners…
Looking to boost your brand’s impact on social platforms? Learning how to build an influencer marketing ops function within your…
Leveraging influencers to promote a brand’s sustainability or B-Corp certification can build authentic connections and trust. As more consumers value…
Launching a mobile game is just the beginning—the real challenge is designing a campaign that drives in-app purchases for mobile…
Partnering with civic influencers for public service announcements is transforming how government bodies, nonprofits, and organizations engage communities. These partnerships…
Building a robust compensation structure for a full-time, salaried brand influencer is crucial as influencer marketing matures in 2025. Companies…