Browsing: Strategy & Planning
A modern media mix model must evolve to keep up with digital trends, and influencer marketing now plays a crucial…
The creator economy is reshaping how brands connect with audiences, making it essential for any Chief Marketing Officer (CMO) to…
Understanding how to calculate the cost of content vs. the cost of distribution in your budget is vital for marketing…
Understanding how to use influencer feedback to iterate on your product’s packaging and design is crucial for brands aiming to…
The open-source influencer campaign is revolutionizing how brands connect with communities in 2025. By embracing co-creation, brands empower users to…
Understanding how to measure the pass-along value of influencer content shared in dark social is crucial for digital marketers seeking…
Before committing to a full influencer contract, knowing how to structure a deal memo can save time, reduce misunderstandings, and…
Influencer marketing for category creation and education is rapidly transforming how brands introduce disruptive products to new markets. By leveraging…
Learning how to design a campaign that drives product wishlist adds is crucial for boosting long-term customer engagement and maximizing…
Looking to amplify your brand’s reach? Discover how to partner with celebrity gifting suites for high-value product seeding. This proven…