Browsing: Strategy & Planning
Tier based influencer compensation models are revolutionizing how brands collaborate with creators. By structuring payment according to influencer performance, audience,…
Building a community-led growth strategy empowers businesses to leverage the collective energy of their most engaged users. This approach drives…
Cross-channel attribution models for influencer sales have become essential in measuring the true impact of influencer marketing across various platforms.…
Measuring earned media value (EMV) correctly is essential for brands aiming to optimize their marketing efforts and understand the true…
Scaling influencer campaigns without losing personal touch is a challenge most brands face as they expand. Maintaining authenticity while reaching…
B2B thought leadership through executive influencers is redefining brand visibility in 2025. Executives who share insights across digital channels forge…
B2B thought leadership through executive influencers is redefining how companies earn trust and authority in 2025’s competitive landscape. By illuminating…
The final quarter is a goldmine of opportunity for brands and creators, making seasonal influencer planning for Q4 holidays essential…
Integrating influencers into affiliate marketing programs can dramatically boost brand awareness, trust, and conversion rates. As influencer partnerships evolve in…
Influencer gifting strategies that actually get posted are vital for brands striving to stand out in a crowded digital marketplace.…