Browsing: Tools & Platforms

Progress Sitefinity’s generative CMS fuses content creation and marketing automation into one AI workflow, cutting handoffs and speeding campaigns.

Award winners reveal where martech is headed—use them to build a defensible, ROI-driven martech roadmap instead of chasing trends blindly.

Rokt mParticle and IQM take different technical paths to identity resolution — here’s how brands should evaluate which one fits their stack.

AI-enhanced ABM platforms now hinge on identity resolution accuracy, not ad spend, forcing B2B marketers to rethink vendor selection.

A practical framework for choosing deterministic vs probabilistic identity matching based on use case, risk tolerance, and data quality.

Marketing automation platforms are absorbing CRM functions — here’s the technical logic behind Klaviyo and GetResponse’s category-blurring wins.

PROS and AdRoll’s award wins expose a 2026 truth: pricing intelligence and ABM tools now compete on retention math, not reach.

A practical blueprint for building an identity graph that connects web, CRM, and ad data without ripping out your existing stack.

myGaru wants carrier data to solve post-cookie identity. Here’s what brand marketers should verify before trusting telecom signals.

Klaviyo’s CRM Company of the Year win signals that e-commerce brands want data, marketing, and service unified in one system.