Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your website for semantic SEO and topic clusters can dramatically boost your site’s search…
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Using AI to analyze and predict the best marketing channels for reaching niche audiences allows brands to optimize campaigns and…
Public relations and media database tools for brands have become essential in 2025, empowering communications teams to build accurate media…
Using AI to analyze and optimize your content for readability and clarity is not just a competitive edge—it’s now essential…
Competitive intelligence tools for pricing and promotions have become essential for businesses seeking to maintain a profitable edge in 2025.…
Using AI to personalize your push notification timing and frequency is revolutionizing mobile marketing in 2025. Businesses that master tailored…
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In 2025, leveraging AI to analyze and predict the lifetime value of different acquisition channels is essential for data-driven marketing…