Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Effective competitive analysis and market intelligence tools have become mission-critical for organizations aiming to outpace industry rivals in 2025. These…
Using AI to personalize your push notifications and in-app messages has become a game-changer for brands striving to capture user…
Loyalty and referral marketing platforms for brands have revolutionized how companies build relationships with consumers, fuel word-of-mouth, and boost retention.…
Using AI to analyze and predict the lifetime value of your customers unlocks powerful opportunities for growth. By combining data-driven…
Customer feedback and survey tools for marketers have evolved rapidly, unlocking invaluable insights into consumer behavior and brand perception. In…
Using AI to analyze and optimize your customer onboarding process can transform first impressions into customer loyalty. With onboarding a…
Marketing analytics and business intelligence tools have become indispensable for businesses aiming to navigate today’s competitive landscape. By harnessing powerful…
Using AI to analyze and predict the success of your new product launches is rapidly becoming a strategic necessity for…
A/B testing and personalization platforms for websites are revolutionizing the way businesses optimize user experience and conversions online. By harnessing…
Adopting AI to personalize your chatbot and live chat interactions is revolutionizing the way brands connect with customers online. As…