Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Long-term creator partnerships win when a story stays coherent across months of content, shifting platforms, and evolving audiences. Using AI…
High-touch partnerships don’t fail because teams lack intent—they fail because information lives in too many places and follow-ups aren’t consistent.…
Using AI To Track The Multi-Channel Path From Awareness To Direct Sales is now a practical advantage, not a futuristic…
Mid-market retailers are rethinking rewards as margins tighten and customer acquisition costs rise. This review of blockchain-based loyalty platforms for…
Mid-market retailers face rising customer acquisition costs and shrinking attention spans, making retention a board-level priority. This review of blockchain-based…
In 2025, marketing teams face higher content velocity and tighter budgets, making precision more valuable than volume. Using AI To…
Marketing leaders need spend clarity, faster approvals, and reliable capacity forecasts to hit targets without surprises. The best budgeting and…
In 2025, customer feedback arrives faster than most teams can read, yet churn still climbs when warning signs hide in…
In 2025, marketers need clearer answers about what truly drives revenue, not just clicks. Reviewing Advanced Attribution Platforms For Tracking…
In 2025, marketers win attention by matching message difficulty to audience intent, platform norms, and brand voice. AI For Analyzing…