Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI-powered image recognition for tracking un-tagged brand mentions is revolutionizing how businesses uncover hidden brand exposure across digital platforms. As…
Tracking influencer content beyond the official campaign period is key to understanding long-term impact and maximizing ROI. With increasing demands…
AI for trend forecasting transforms how businesses and creators identify emerging platforms and content formats. As artificial intelligence analyzes vast…
Using Affinity Scores to find creators whose audiences perfectly match your ICP (Ideal Customer Profile) is a game-changer for brands…
AI-powered A/B testing for influencer outreach emails has rapidly transformed digital marketing and PR. By leveraging artificial intelligence, marketers can…
Reviewing influencer platforms with integrated image rights management is crucial for brands and creators seeking to streamline collaborations, ensure legal…
AI for frame-by-frame video analysis is transforming how brands protect their reputation in online video environments, extending brand safety practices…
Dark social analytics tools have transformed the way marketers understand content sharing, especially in private environments like DMs and closed…
Brands now face a deluge of inbound requests from influencers eager to collaborate. Using AI to score and rank influencer…
In 2025, leveraging AI to identify and avoid “echo chamber” audiences is vital for marketers seeking true reach. Brands must…