Author: Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
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Using AI to analyze and optimize your customer onboarding emails and sequences can revolutionize the way businesses welcome new users.…
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Mastering lead generation forms is crucial for modern businesses, and leveraging social proof and FOMO marketing tools has become a…
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Using AI to analyze and predict the virality of user-generated content campaigns is becoming a cornerstone of digital strategy in…