Author: Ava Patterson

Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Social proof and FOMO marketing tools for websites can significantly boost your conversions, drive engagement, and build trust with new…
Social proof and FOMO marketing tools for websites have become essential for businesses aiming to boost conversions, build trust, and…
Using AI to analyze and optimize your social media ad campaigns is transforming the marketing landscape in 2025. As social…
Understanding how visitors interact with your website is crucial for maximizing conversions and user satisfaction. Heatmap and user recording tools…
Using AI to analyze and predict the virality of your social media content can dramatically elevate your marketing strategy. As…
Looking to enhance your marketing campaigns with actionable insights? Navigating the landscape of survey and feedback tools for marketers can…
Using AI to analyze and optimize your pricing strategy is revolutionizing how companies stay competitive and maximize profits. With artificial…
Customer journey mapping tools and software empower businesses to visualize, analyze, and optimize every stage of the buyer’s experience. As…
Using AI to personalize your e-commerce product recommendations is transforming online shopping in 2025. Shoppers now expect brands to anticipate…
Competitive intelligence tools for marketers have become essential in 2025’s dynamic business environment. These platforms empower marketing teams to collect,…