Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
In 2025, marketers need clearer answers about what truly drives revenue, not just clicks. Reviewing Advanced Attribution Platforms For Tracking…
In 2025, marketers win attention by matching message difficulty to audience intent, platform norms, and brand voice. AI For Analyzing…
Choosing the right predictive analytics extensions can turn a CRM from a record-keeping tool into a decision engine. In 2025,…
In 2025, partner ecosystems move fast, but messages don’t always move together. AI For Automated Narrative Drift Detection In Partnerships…
In 2025, publishers, studios, and course creators need practical ways to stop unauthorized copying without harming legitimate viewers. This review…
Using AI to generate synthetic personas for campaign testing helps marketers evaluate creative, messaging, and channel mix before spending real…
Managing budgets across time zones and currencies demands more than spreadsheets. Best Budgeting And Resource Planning Software For Global Teams…
AI For Market Entry Modeling And Competitor Reaction Prediction is changing how teams evaluate new geographies, categories, and segments in…
Comparing middleware for connecting MarTech to ERP systems has become a board-level concern as marketing stacks expand and finance demands…
Comparing middleware for connecting MarTech to ERP systems has moved from an IT concern to a revenue-critical decision in 2025.…