Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and optimize your pricing strategy based on competitor data empowers businesses to adapt faster, price smarter,…
Customer journey mapping tools for CX professionals have become essential assets in 2025, enabling brands to design seamless, personalized experiences.…
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Staying ahead in digital advertising often comes down to intelligence. For marketers and advertisers, choosing the right competitive intelligence tools…
Staying ahead in digital marketing requires sharp insights into how competitors allocate budgets and craft ads. In this review of…
Using AI to analyze and predict the performance of your social media content is transforming how businesses approach digital marketing…
Efficiently managing countless visual and multimedia files is essential for agencies and creative teams. Digital asset management (DAM) systems streamline…
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Webinar and virtual event platforms with advanced engagement features have become essential for businesses aiming to connect with audiences worldwide…
Using AI to analyze and optimize your paid media budget allocation across channels is revolutionizing digital marketing in 2025. By…