Author: Ava Patterson

Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze and predict the performance of your content marketing strategies can drive higher ROI, unlock audience insights,…
Digital Asset Management (DAM) systems empower marketing teams to organize, access, and distribute critical content efficiently. As digital marketing grows…
Using AI to analyze customer journeys and identify friction points empowers businesses to optimize experiences and boost engagement. With today’s…
Webinar and virtual event platforms have become indispensable tools for businesses, educators, and event organizers adapting to hybrid and remote…
Using AI to analyze and optimize your paid media campaigns is transforming digital advertising in 2025, allowing marketers to make…
Landing page builders and optimization tools have become essential in converting website visitors into leads and customers. In 2025, businesses…
Using AI to personalize your website content for different visitor segments is one of the most effective ways to boost…
Email marketing platforms empower businesses of all sizes to connect directly with customers, nurture leads, and drive remarkable ROI through…
Using AI to analyze and predict customer churn has revolutionized how businesses retain clients and maximize revenue. Leveraging cutting-edge algorithms,…
A Deep Dive into Content Management Systems (CMS) for Brands reveals why businesses in 2025 are prioritizing digital agility and…