Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Using AI to analyze emotional sentiment in influencer content at scale has revolutionized digital marketing strategies, giving brands new insights…
Training a custom GPT to manage your brand’s influencer discovery workflow can transform how you identify, vet, and collaborate with…
Can AI write your influencer creative briefs? In 2025, the influence of generative AI is reshaping how marketers develop content…
Unlocking the secrets of your rivals’ influencer strategies can drive your own success. Competitor analysis is vital, and using the…
Can AI accurately predict an influencer’s future performance? As digital marketing grows more data-driven in 2025, brands are turning to…
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If you want to boost your influencer marketing strategy, learning how to set up and optimize an affiliate program within…
AI for A/B Testing Influencer Content is transforming how brands measure and amplify engagement. By combining artificial intelligence and robust…
AI-generated virtual influencers have taken center stage in 2025, reshaping social media marketing and ethical debates. As brands leverage digital…
Navigating the crowded world of influencer marketing means breaking beyond household names and mainstream tools. Discovering the perfect voices in…