Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Customer data platforms (CDPs) have become the cornerstone of powerful personalization strategies across industries by transforming disparate customer data into…
Boosting open and response rates is vital for any modern campaign, and today, using AI to analyze and predict the…
Sales intelligence and prospecting platforms for B2B marketing and sales teams have become crucial to driving revenue and building pipelines…
Using AI to analyze and optimize your marketing budget and spend allocation can dramatically enhance your ROI, streamline decision-making, and…
UX and UI design and prototyping tools have become essential assets for marketing and product teams striving to develop successful…
User experience (UX) and user interface (UI) design are essential for building compelling digital products. Using the right UX and…
Using AI to personalize your direct mail and gifting campaigns for high-value customers can dramatically enhance engagement and loyalty. As…
Community management and engagement platforms for SaaS and B2B brands have become critical tools for driving user retention, advocacy, and…
Using AI to analyze and predict the impact of your brand’s share of voice on market share is transforming digital…
Sales enablement platforms that provide content and coaching have become critical to maximizing sales team performance in 2025. These tech…