Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A hands-on comparison of GEO and AEO platforms to help brands find which tools actually win citations in AI-assistant search results.
Agentic AI is moving CRM and CDP stacks from static segmentation to real-time, autonomous campaign triggers. Here’s what brands need to know.
Comparing AlphaSense-style AI enterprise search tools against traditional vendors for marketing research speed, accuracy, and ROI.
Revenue attribution is becoming a governance mandate. Here’s how to build identity resolution and account hierarchies that survive audits.
TransUnion’s AI ROI data shows adoption has outrun measurement. Here’s why the gap exists and how brands can close it.
AlphaSense and similar AI summarization tools promise faster competitive research — but marketers need to vet them like any martech buy.
Learn how to build one generative search reporting view by blending Search Console, CRM, and content data into a single revenue-focused dashboard.
GA4’s Top Referrers report reveals how AI assistants drive traffic — here’s how to compare their engagement against traditional channels.
A practical framework for evaluating agentic AI marketing platforms that turn CRM, CDP, and attribution data into automated campaigns.
Google’s Ask Ad Manager shifts brand marketers from campaign operators to AI supervisors, raising new oversight and compliance stakes.