Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
KPMG data shows nearly half of firms are pausing agentic AI rollouts — here’s what brand leaders should learn before scaling further.
Ahrefs’ Letaido claims to compress 40 hours of SEO audit work into 60 minutes. We stress-tested that claim for brand and agency teams.
2026 benchmarks show marketing AI maturing past isolated content generation into orchestrated, cross-channel decisioning with real governance.
TikTok Shop’s product-tag distribution boost rewards commerce signals over vanity metrics — here’s how to reverse-engineer it.
Salesforce’s master-data-management push shows why clean, governed data (not bigger models) is the real bottleneck for safe enterprise AI.
HubSpot, Salesforce and Oracle are racing to add native AEO monitoring — here’s what their roadmaps actually promise, and what to verify before you buy.
The generative search attribution gap is a vendor problem, not just a measurement gap—here’s how to pick platforms that actually close it.
Point-solution sprawl is quietly draining martech budgets — here’s how consolidated agentic suites stack up on cost, control, and speed.
Cision’s Trajaan acquisition puts AI search intelligence inside PR workflows—here’s what it means for tracking brand mentions in generative answers.
Ahrefs claims AI cuts site audits from 40 hours to 60 minutes. Here’s what that speed actually means for in-house SEO and GEO workflows.